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It has been translated into a dozen languages and was the subject of a Harvard Business Review summary. In Natural Capitalism the authors describe the global economy as being dependent on natural resources and ecosystem Hentai ass pussy natural capitalism that nature provides. Natural Capitalism is a critique of traditional "Industrial Capitalism", saying that the traditional system of capitalism "does not fully conform to its own accounting principles.

It liquidates its capital and calls it income. It neglects to assign any value to the largest stocks of capital it employs — the natural resources and living systems, as well as the social and cultural systems that are the basis of human capital. Natural capitalism recognizes the critical interdependency between the production and use of human-made capital and the maintenance and supply of natural capital. Their fundamental questions are: What would Nicole mercedes robinson nude pics economy look like if it fully valued all forms of capital?

What if Masturbate a thon record economy were organized not around the abstractions of neoclassical economics and accountancy but around the biological realities of nature? What if generally accepted accounting principles recognized natural and human capital not as a free amenity in inexhaustible Hentai ass pussy natural capitalism but as a finite and integrally valuable factor of production?

What if in the absence of a rigorous way to practice such accounting, companies started to act as if such principles were in force? The authors of Natural Capitalism say that these choices are possible and "such an economy would offer a stunning new set of opportunities for all of society, amounting to no less than the next industrial revolution. The book has many practical suggestions for companies interested in a sustainable future. According to the authors, the "next industrial revolution" depends on the espousal of four central strategies: "the conservation of resources through more effective manufacturing processes, the reuse of materials as found in natural systems, a change in values from quantity to quality, and investing in natural capital, or restoring and sustaining natural resources".

While traditional industrial capitalism primarily recognizes the value of money and goods as capitalNatural Capitalism extends recognition to natural capital and human capital. Problems such as pollution and social injustice may then be seen as failures to properly account for capital, rather than as inherent failures of capitalism itself.

The fundamental assumptions of Natural Capitalism are as follows: [3]. In a interview, [5] Paul Hawken described his motivation behind the title " Natural Capitalism ". He stated that it was intended to be a pun on " natural capital ", a term originally coined by E.

Schumacher in Hawken endorsed Hentai ass pussy natural capitalism underlying concept of natural capitaland its implications for society, Hentai ass pussy natural capitalism added an "-ism" at the end of that word as a double entendre. Despite this intention from Hawken, many readers interpreted this wordplay in the opposite way.

There was dissent from readers who misunderstood the title, believing that " Capitalism " was the operative word, and that the authors were therefore justifying or defending the concept of capitalism. Hawken later expressed regret at this confusion, and stated that while he endorses the spirit of commerce and entrepreneurship, he does not endorse the "pathological" qualities inherent in pure capitalism. From Wikipedia, the free encyclopedia. Dewey Decimal. Archived from the original on May 25, Retrieved July 8, Amory Lovins.

Namespaces Article Talk. Views Read Edit View history. By using this site, you agree to the Terms of Use and Privacy Policy. Economic forecastingcapitalismenvironmental protection.


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